The Impact of Mobile Shopping on Amazon A+ Content Design
After the Covid period, we all are living our lives on smartphones, and day by day, it has become a part of our everyday life. Smartphones are a part of everyday life and are most commonly used for online shopping. This means that a typical Amazon customer is often shopping on the go. This creates new opportunities for brands. Customers can now reach anywhere and anytime.
Many Amazon users use the marketplace as a source of product information. A+ content, expanding on the standard product description on a product detail page, is a great way to build brand trust and identity. However, there are a few things sellers need to keep in mind when using A+ content for mobile commerce.
The share of m-commerce in all e-commerce transactions is estimate to be 53.9% this year. If your Amazon product listing is not optimized for mobile, more than half of your potential buyers will be looking for help! The Amazon app is available for iPhone, iPad, and Android and is the most popular shopping app with 150.6 million mobile users. There are several ways to ensure that your Amazon listing is optimized for these customers, and our top tips for increasing sales on mobile are for you.
What is m-commerce?
As you have heard the name e-commerce, m-commerce, also known as mobile commerce, is the mobile version of e-commerce! This may include in-app purchases, mobile banking, virtual marketplace apps like Amazon Mobile App, or digital wallets like Apple Pay, Android Pay, and Samsung Pay. Mobile commerce sales are projected to reach $3.56 trillion in 2021 – a 22.3% increase from 2020 – so your brand should pay attention.
The Intersection Of A+ Content And Mobile
The possibility of combining image and text elements using A+ content opens up new opportunities to address users through Amazon apps. A+ content provides opportunities for brand builders to present all product USPs (Unique Selling Propositions) in a transparent and customer-friendly manner.
Like most buyers, Amazon users enjoy an easy and comfortable shopping process. They want all the information they need to make a purchase on one page. The advantage, especially in the lower price range, is that purchases can be made quickly and without lengthy decisions via one’s smartphone. Short, concise text about meaningful picture elements can have a helpful effect.
Many brands use their websites only for their corporate identity (CI) and storylines, which they no longer sell on them. That’s where Amazon comes in; some brands use “Buy Now” buttons to redirect their website visitors directly to relevant product detail pages on Amazon. There, the customer finds what they are looking for product information, a compelling brand message, and relevant and ready-to-use information.
The Impact of Mobile Shopping on A+ Content Design
The impact of mobile shopping on A+ content design is that it has created a need for more concise and visually appealing content. Mobile shoppers are often on the go and have less time to read long, detailed descriptions. They are also more likely to be influenced by visual elements like images and videos. As a result, A+ content designers need to create content that is easy to scan and understand, and that uses high-quality visuals to engage and influence buyers.
Here are some specific tips for designing A+ content for mobile shoppers:
- Keep your content concise and to the point.
- Use clear and concise language.
- Use high-quality images and videos.
- Make your content easy to scan.
- Use eye-catching headlines and subheadings.
- Use social proof, such as customer testimonials and reviews.
- Highlight your product’s benefits and features.
- Include a call to action.
Optimize product listings for mobile with Amazon A+
The strategic orientation of A+ content is based on your Amazon product portfolio. A fundamental distinction is made between fast-moving consumer goods (FMCG) and high-priced products.
Emotion is everything; FMCG manufacturers should use Amazon A+ or Enhanced brand content services for emotional appeal. Due to prominent placement on mobile devices, purchases of these items may be accelerate. In this segment, Amazon users spontaneously and subjectively decide what they want to buy.
‘B’ Content
These are the first things consumers see when they come to your product listings, which means they need to make an impact on mobile because there isn’t as much space ‘above the fold,’ and the layout of the listing is slightly different. At the top is the title, followed by the image deck gallery and then the shopping box. After that and some sponsored ads, you’ll get a product description and an A+ followed by bullets.
This term is used to describe everything visible above the fold:
- The image deck is composed of the main image and gallery.
- Bullet points maximum 5.
- Product Description.
Amazon A+ Content
It’s further down in the Amazon listing, appearing under the “More from Manufacturer” or “Product Details” headings, depending on whether you have a seller or vendor account. This is where A+ and B content can appear before bullet points on mobile.
There are two types of A+ content:
- Standard A+
- Premium A+
Mobile vs Desktop: A+ Content Presentation
How is your product displayed on a mobile phone compared to a desktop? All material is on display and can be studied. However, everything on your phone is much smaller. This will affect your A+ content module based on screen size.
For example, template images arranged next to each other are now placed one below the other. Banner performance also varies depending on the scene. On desktop, headers that span almost the entire product detail page display at a reduced mobile size and can make the description unrecognizable.
| Factor | Desktop | Mobile |
| Arrangement on the product detail page | Content elements from top to bottom: headlines, bullet points, standard product descriptions, A+ content | Content elements from top to bottom: headline, A+ content, standard product description, bullet points |
| Representation | According to template | Varies per template. Typically, different elements are arrange one below the other. |
| Format / Aspect ratio | Landscape format, aspect ratio mostly 16:9 or still 4:3 / already 16:10 | In portrait format, users usually hold their mobile devices upright |
| Cross- & Up-Selling table | A full table with up to 6 substitute/display complementary products | Display only 1-3 products, swiping left shows the remaining articles |
How to Optimize Amazon B Content for Mobile
1. Customize Your Headline
The first thing to optimize on your Amazon listing is your title. Only the first 80 characters appear in search results on mobile. So make sure you make the most of them! Include as much information as possible on your products and place less relevant information and additional keywords at the end. Avoid usage of Amazon restricted keywords and terms.
2. Use A Hero Image
Next, you will need to focus on your images. As mentioned above, the format of Amazon product listings varies between mobile devices and desktop computers. Which means images take center stage. The best way to showcase your product is to create a hero image product. This will help you highlight in search results what your product is, how it is used, the size of the product, and what your brand is about.
3. Make Sure Your Images Are Readable
Phones are getting bigger, but that doesn’t mean small text is easier to read… make sure all your images are high-resolution and easy to zoom. Amazon recommends uploading photos at 1600px x 1600px to allow zooming. You can make things clear by design using contrasting colors where the copy is accompanied by simple, easy-to-read call-outs that highlight the main USP of the product.
4. Keep Copy Clear And Concise
Sometimes, even a little copying on a mobile phone can prove costly. In short, you are maintaining the reader’s interest, but the objective is to communicate all of your key messages. To help keep things clear, use attractive subtitles on your bullet points that indicate what the bullet will go into.
Conclusion
In conclusion, the growth of mobile shopping has significantly impacted A+ content design. To meet the needs of mobile buyers, A+ content designers need to create concise and visually appealing content that is easy to read and understand.
The use of high-quality images and videos is important to attract and influence customers. As mobile shopping continues to grow, A+ content designers need to stay updated with the latest trends and technologies to ensure that their content remains effective and engaging.
