A+ Content Best Practices for Amazon Sellers
Learn best practices for creating A+ content on Amazon to improve your product listings and increase sales. Discover effective strategies for optimizing your product images, descriptions, and other content to attract more customers and stand out from the competition.
Explore tips and insights on how to create A+ content on Amazon that showcases your product’s features, benefits, and unique selling points while also providing a seamless shopping experience for your customers.
Amazon is a huge e-commerce platform. It’s no secret that the Amazon is a very crowded market. Every seller is trying to improve the sales and engagement of their products. So when a brand owner launches their product and wants to showcase it to buyers, they often feel as if they are between a rock and a hard place. However, there is a solution.
In the eCommerce market, content is king. This is enough for your potential customers to be attracted to rich, colorful product pages. While taking photos, keep in mind that someone is taking your picture. Because if even one image hurts sales. Meanwhile, unappealing product pages with blurry pictures are sales killers. Therefore, creating a clean and simple-looking listing with large lifestyle images, videos, and other features gives brands a competitive advantage.
What is Amazon A+ Content?
A+ content is a powerful tool, especially for registered brand owners, that allows you to create effective content, boost customer engagement, and potentially increase sales.
By leveraging rich content, A+ content enables you to showcase your brand’s unique story and familiarize customers with your product’s features. With enhanced product images and customized modules on the listing page, A+ Content lets you show what makes your brand and products different from the competition.
Why Use Amazon A+ Content?
Since its start, Amazon has become the most popular marketplace in the world, with over 197 million visits per month. Amazon has 2.5 million sellers with a 49% US e-commerce share and ships 4,000 products to SMB businesses.
The percentage of Amazon sales success for brands and e-commerce sites has now increased, and for the digital marketplace giant to step up its efforts means examining all the marketing opportunities available. The following are reasons why sellers should use Amazon A+ content.
Improve Advertising Effectiveness
As a conversion tool, A+ content amplifies the impact of search tools like deals, ads, and coupons, resulting in a two-way approach that drives sales.
Increase Conversions
Amazon’s enhanced brand content creates greater credibility and trust among consumers, resulting in higher conversion rates and a better customer experience.
Lack Of Returns And Bad Reviews
When customers know more about a product than before, they have the information to make more accurate buying decisions. This results in a more satisfying experience, positive product reviews, and fewer product returns.
Encourage Repeat Purchases
Building a brand identity among customers over time requires consistent brand experiences. Incorporating rich brand elements helps tie all your online channels together to build customer loyalty, leading to repeat purchases and higher customer lifetime value.
Must Know: Do’s and Don’ts of Amazon A+ Content
How Does Amazon A+ Content Help Your Rankings?
The Amazon A9 algorithm considers several factors for ranking products in its search results. This can include everything from back-end keyword bullet points to product titles and reviews.
Amazon’s A+ content specifically helps your brand through performance-based ranking factors. The better your products perform, the better they will rank for specific search queries. These factors include CTR (or click-through rate, the percentage of how many people click on your product), CR (conversion rate, the percentage of how many clicks result in a conversion), and your raw sales numbers.
CR and sales are elements here because the ranking factors that effectively drive people to your product pages are not limited to A+ content. But A+ content has the advantage of providing professional-looking, eye-catching, and aesthetic content that is more likely to result in conversions. Good A+ content will drive better sales and conversion rates than regular content. This can give you advantages in Amazon SEO that other sellers cannot.
Where Does A+ Content Appear?
Original or Premium A+ content and A+ brand story content submitted by sellers appear in the “From Brand” section on product details and description pages. The “From Manufacturer” section of the details page is reserved for retailers’ A+ products.
Who Can Create Amazon A+ Content?
Like Amazon Premium A+ content, regular A+ content also has eligibility requirements. The first step in the process is to register your brand with Amazon’s Brand Registry program. Becoming part of the Brand Registry program gives you access to tools designed to protect your brand.
According to Amazon, to be eligible for the Amazon Brand Registry, you must:
- Having an active registered trademark in the country where you wish to enroll (or a pending trademark application filed through Amazon IP Accelerator)
- Having intellectual property rights to prominently display your brand name or logo on all products and packaging you offer through Amazon.
How Much Does Amazon A+ Content Cost?
A+ Content is now free for all Amazon sellers. Amazon is currently offering 12 standard modules. It may be free, but it’s important to note that creating content comes with additional costs. That’s with your team or with an Amazon A+ content agency for content creation.
While A+ content is free for sellers, premium A+ content is an invite-only feature and typically costs between $250,000 to $500,000 per year. However, in August 2022, Amazon announced that sellers could try premium A+ content for free for an undefined period during the promotional period.
Detailed Comparison: Amazon A+ Content vs Standard Listings
How to Add A+ Content in Seller Central
Amazon’s A+ Content is designed to give private-label brands an option for creating high-quality content that can boost conversions. The Enhanced Brand Content (EBC) tool allows sellers to add engaging content to their product descriptions – including images, line breaks, formatted text, and more.
(Note: A+ Content is the new name for what was previously called EBC).
A+ content is an opportunity for brands who want to highlight their unique products against competing products sold by sellers. Also, consider following the simple steps to add A+ content to Seller Central.
Step 1
How to get there: Log in to your account > Go to “Ads in top nav-bar” > Select “A+ Content Manager” in the drop-down menu > Select the “Create A+” button next to individual products or click “Start.” Click the “Creating A+ Content” button at the top right of the page.
Step 2
There are fields for content name, language, company logo (minimum size 600×180 pixels), image keywords, product description text, and an “Add module” that offers options for different layouts of A+ content. Additional images can also be added here (including text for the photo). You can also add additional modules if you want. Modules should be added chronologically in the order you want them to appear.
Step 3
After doing this, you will have to add ASIN under the Add ASIN section. What Amazon says: Find the ASIN to apply to this content. Once you have selected the ASIN you want to use for this content, click “Apply Content.”
Step 4
Next, click “Next: Review and Submit” in the upper right corner.
Step 5
Next, click on the “Submit for Approval” button. Or you can save your content as a draft to add later.
Step 6
It usually takes 24-48 hours for content to be approved, but may take longer in some cases.
Conclusion
In conclusion, including Amazon A+ content in your product listings can significantly improve your chances of attracting potential customers and increasing your sales. Creating A+ content with high-quality visuals, clear and concise product descriptions, and unique brand messaging can create a more engaging and informative shopping experience for your customers.
However, Amazon sellers must follow the best practices and guidelines of A+ content to ensure its effectiveness. By keeping these tips in mind and constantly optimizing your A+ content, you can stay ahead of the competition and grow your business on the Amazon marketplace.
