Amazon A+ Content vs Standard Listings: Detailed Comparison

In today’s competitive world of online retail, standing out from the competition is essential to success. When it comes to selling products on large eCommerce platforms like Amazon, eBay, or Shopify, how you present your listings can make a big impact on your business. And, for success, you need advanced product listings that can help differentiate your brand from others to make good sales. This is where you need to create A+ content on Amazon.

But are A+ listings more profitable than standard listings? What makes Amazon A+ listings different from the traditional listings? And as a seller, why should you consider using A+ content?

In this blog post, we will explore the differences between A+ content and standard listings and the importance of A+ content compared to standard listings. Also, you’ll get a quick comparison table to compare A+ content and basic product listings.

Difference Between A+ Content and Standard Listings

A+ Content and standard listings are two different types of product listings on Amazon. A+ Content is a more enhanced version of the standard listing. It allows sellers to add additional information and media to their product listings, such as high-quality images, videos, and compare charts.

In contrast, Standard Listings are basic product listings created when a seller first lists a product on Amazon. A standard listing allows sellers to add basic information, such as product title, description, images, and price.

Here are some of the key differences between A+ content and standard listings:

• A+ content allows sellers to add additional information and media to their product listings, whereas standard listings do not offer any such features.
• A+ content can help sellers enhance their product listings and make them more attractive to potential buyers, while basic listings may not be as effective in attracting potential buyers.
• A+ content can help sellers increase their conversion rates and sales, while standard listings may be less effective.

Amazon A+ Content vs Standard Listings: Comparison

Features	Amazon A+ Content	Standard Listings
Visual Presentation	Rich multimedia elements (images, videos, infographics).	Limited to static images.
Detailed Product Information	In-depth descriptions, benefits, and features.	Basic product descriptions.
Branding	Includes brand logos, colors, and stories.	Less branding option.
Customer Engagement	More engagement with storytelling and additional information.	Offers limited engagement.
Competitive Advantage	Stands out among standard listings, increasing visibility.	Competes at the minimum level.
Conversion Rates	High conversion rates (8-10%).	Conversion rates may vary (3-5%).
SEO Opportunities	Can be optimized for better search engine visibility.	Standard SEO optimization.
Customization	Highly customizable with different elements, layouts, and styles.	Limited customization options.
Product Description	Allows a comprehensive product description.	Allows brief product overview only (text with 2,000 characters).
Content Complexity	Supports complex content like comparison charts and FAQs.	Limited to basic product information.
Customer Trust	Builds trust with detailed product information and branding.	A trust may rely more on reviews.
Availability/Eligibility	Amazon decides sellers’ eligibility.	Available to all sellers.
Price	Free.	Free and unlimited for all sellers.

Importance Of A+ Content Compared to Standard Listings

1. Rich Visual Content

Imagine you are walking through a crowded market; where does your attention go first? Naturally, those products that look more attractive from the outside and are well presented.

Similarly, in online retail, listings with A+ content also attract more customer attention than standard or traditional listings.

A+ content is designed to provide an engaging visual experience to your potential customers. A+ content allows you to add high-quality product images, infographics, compare charts, and sometimes videos (though available with premium A+), whereas basic listings may only include a few static images. According to Amazon EBC Consultant, visually rich A+ content can easily grab your customers’ attention and keep them engaged.

2. Detailed Product Information

Standard listings only provide limited space to explain your product information. In contrast, Amazon A+ allows extra space to showcase detailed information about your product’s features, benefits, and uses. With A+ Content, you can explain how your product works, what makes it different from competitors, and how it can help customers solve their problems. This level of explanation helps customers make smart buying decisions.

3. Enhanced Branding

Amazon A+ content enhances your brand, which is why it is also known as Enhanced Brand Content (EBC).

In the online market, your brand is a powerful asset, and A+ content allows you to leverage it effectively. You can include your brand’s logo, color scheme, and story in A+ content to build a consistent and strong brand identity.

Branding not only promotes your business. But it also increases trust among customers, and they are more likely to buy from a brand they identify and trust.

4. Improve Customer Engagement

A+ content goes beyond the transactional aspect of the standard listings. It tells a story about your product and brand, which helps customers connect emotionally with your brand. You can increase customer engagement by highlighting benefits, sharing success stories, and providing additional information. Engaged customers are more likely to convert and become repeat buyers.

5. Competitive Advantage

Uniqueness is necessary in a competitive market. A+ content gives you a competitive edge by allowing you to showcase your product uniquely and compellingly. When a buyer finds an engaging A+ content listing among hundreds of standard listings, it grabs their attention, increasing the chance of click-through and conversion.

6. Better Conversion Rates

As an Amazon seller, your ultimate goal is to convert potential buyers who browse your listings into customers who make purchases.

Listings with A+ content have better conversion rates than standard listings. When customers have access to detailed product information, they are more likely to make a purchase. Better conversion rates mean increased sales and revenue for your business.

7. Advanced SEO Opportunities

SEO-optimized content is essential to improve online visibility and ranking. A+ content is another great opportunity to include relevant keywords that can improve your product’s search rankings. By optimizing your A+ content, you can increase your product’s discoverability and reach wide audiences in a short time.

Amazon A+ vs Premium A+ Content: What to Choose

Is A+ Content Available To All Sellers Like Standard Listing?

The A+ content is not available to all Amazon sellers like standard listings. It depends on the performance of your online business. Amazon decides whether you are eligible for A+ content. Amazon A+ content is typically available to sellers having a professional selling account and sellers enrolled in the Amazon Brand Registry. Additionally, fulfilling the basic requirements does not guarantee approval for A+ content. Amazon reviews each A+ content and then approves to publish.

Amazon A+ Content vs Standard Listings: What to Choose

When deciding between Amazon A+ content and standard listings, sellers should consider the following important factors:

• The type of products they are selling.
• The level of competition on Amazon.
• Their business goals on Amazon market.

If a seller wants to sell a unique or high-end product or if they want to differentiate their products from the competition, Amazon A+ content may be a good investment for them.

On the other hand, if a seller is selling a more commoditized product and wants to keep costs low, basic or standard listings may be a better choice.

Ultimately, both A+ content and standard listing can help sellers provide customers with the best online shopping experience and increase sales and engagement.

Conclusion

In conclusion, A+ Content is a more powerful tool than standard listings and can help sellers achieve better results. Also, A+ content provides a more powerful and engaging way to showcase your products than standard listings, which are typically more specialized and unique.

However, it is important to note that A+ Content does require an investment of time and money.