A Guide to the Amazon Restricted Keywords List

What does a seller need to know about Amazon’s restricted keywords list? How do the restricted or banned keywords affect product descriptions and A+ Content? Continue to learn more about prohibited keywords on Amazon.

Recently In 2023, Amazon updated its restricted keyword list. The update includes various changes, including additions, revisions, and Amazon A+ content restrictions. Today, this article will explore what Amazon-restricted keywords mean for brands and sellers. The important thing is ensuring your listing is up to date in the ever-changing world of eCommerce.

If you have been actively selling on Amazon for the last few years, you are probably aware of Amazon restricted keywords list. This list is used to help ensure that sellers and sellers have eligible and right products listed on Amazon.

After you upload your listing to Amazon, Amazon reviews your listing. There are several aspects of Amazon to check for banned keywords in listings. If Amazon finds restricted keywords in your listing, it bans your product listings. Therefore it is essential to know what is used in your content. You don’t want to use any keywords that are considered prohibited. Do not use letters to decorate titles. Sellers who know Amazon product listing optimization can quickly get the listing indexed.

Overview – Amazon Restricted Keywords List

The Amazon-restricted keywords list is an essential mechanism for retailers looking to improve the performance of their product listings. The list has a broad range of banned keywords or is limited due to policy violations, including trademark violation, sale of prohibited items, and adult content.

As a seller, staying up to date with the list of Amazon-restricted keywords is essential as it can affect your product performance and search ranking on Amazon. However, you must make changes if your product falls into the banned keyword category. Amazon’s standards are updated frequently, giving sellers the tools to ensure their goods comply with the rules. Generally, maintaining an up-to-date understanding of Amazon’s restricted keyword list is essential to managing a successful Amazon business.

Restricted/Prohibited Keywords on Amazon

Although Amazon does not publish a complete list of restricted words, sellers can find out what is prohibited by looking at the list of specified products. While some things are banned, others are less visible. For example, Amazon sells cosmetics consistently, although they are still a limited keyword. Why is it like this? We have to consider that cosmetics are constantly marketed on Amazon, although this keyword is still restricted.

Amazon Restricted Keywords List

The Amazon prohibited keyword list includes different types of keywords that are spammy. Therefore as a seller, you can not use those keywords to advertise on the site. Amazon Restricted Keywords List includes several terms such as:

• Special Offers
• Black Friday
• Buy with Confidence
• Price

In addition, the above and many other similar keywords are restricted on Amazon because they break the Amazon Product Advertising API standards.

List of Amazon Restricted Keywords (2023 Updated)

Here is the list of 250+ Amazon banned or prohibited keywords:

Anti-microbial	microbial	Anti-bacterial	bacterial	pesticides	Anti-fungal
Heart	Compliance	CBD	Germ	Antiseptic	Repel
Repellent	Repelling	Non-toxic	Natural	Harmless	Non-injurious
Non-poisonous	fungal	kill	virus	Antifungal	Antibacterial
heal	sexy	Insecticide	Pesticide	Covid-19	Covid
insect	Insects	Safe	Pest	Coronavirus	Arthritis
bacteria	n95	Diabetes	toxic	non toxic	weed
approved	mold	All Natural	resistant	kn95	FDA
degradable	filter	ecofriendly	environmentally	friendly	eco-friendly
decomposable	compostable	certified	cure	cancer	biological contaminants
biodegradable	flawless	green	guarantee	home compostable	marine degradable
peal	mildew	resistant	mould spores	Native American, Indian or tribes	non-toxi
treat	noncorrosive	dotoxifying	detoxify	Fungicide	validated
tested	sanitizes	recommended by	proven	platinum	parasitic
Acquired Immune Deficiency Syndrome	weight loss	treatment	disease	remedy	diseases
Human Immunodeficiency Virus	AIDS	HIV	HSV1/HSV2	Clap	HPV
Herpes Simplex Virus 1/2	Herpes	Hepatitis C	Hepatitis B	Hepatitis A	Gororrhea
Human Papiloma	Cytomegalovirus	Cancroid	Chlamydia	CMV	Mononucleosis
PID	Lymphogranuloma Venereum	LGV	Mono	Mycoplasma Genitalium	Nongonococcal Urethritis
ADD	NGU	Pelvic Inflammatory Disease	Liver disease	Meningitis	Diabetes/Diabetic
Attention Deficit Disorder Drug	Cataract	Glaucoma	Influenza	Flu	Diabetic Neuropathy
Parkinson	Stroke	Dementia	Alzheimer’s	Kidney Disease	Crabs
Multiple Sclerosis	Trich	trichomoniasis	scabies	Public lice	TBIs
Anti-bacterial	Anti-Microbial	Tumor	Concusuion	Nano Silver	Lupus
Muscular Dystrophy	Lymphoma	Crystic Fibrosis	ADHD	Anti-Fungal	Depression
Hodgkin’s Lymphoma	Seasonal Affective Disorder	SAD	Traumatic Brain Injuries	% OFF	100% natural
100% quality guaranteed	added value	anxiety	Arrive faster	Authentic	award winning
biodegradable	big sale	Best selling	Best seller	Best price	best deal
brand new	buy now	buy with confidence	close-out	imported from	huge sale
hot item	guaranteed	Great for	Great as	gift idea	Free shipping Guaranteed
free shipping	free gift	FedEx	FDA Approval	fall sale	don’t miss out
Discounted price	limited time offer	Made in	mail rebate	make excellent	makes the best
makes great/perfect	now together	On sale	over- stock/overstock	Perfect for	Perfect gift
plus free	Professional quality	worlds best	Within hours	winter sale/summer sale/spring sale	wholesale price
top selling/top rated	top quality/Top notch/Quality	supplies won’t last	super sale	Special promo/Special offer	shop with confidence
Ships faster/Ready to ship	seen on tv	Save money/Save cash	Retail box	Save $	Satisfaction

Content Restrictions on Amazon

In addition to the Amazon restricted keywords, there are also some content restrictions that you must follow. This includes:

• Information on warranties or guarantees, including signs of return or refund procedures from sources other than Amazon, is not allowed in A+ content.
• Product specifications must conform to manufacturer specifications and are not subject to variation unless specified by the manufacturer.
• Product listing images must display one side of the product.
• Product reviews may not include negative comments about other products.
• Product reviewers must have at least six months of verifiable experience as an authorized retailer.

How the restricted keyword list affects product description and A+ content?

The restricted keyword list can significantly impact product description and Amazon Enhanced Brand Content. It can be difficult to accurately and persuasively describe a product without using language that violates the guidelines because some words and phrases are prohibited.

However, for writers, this challenge can also present an opportunity to experiment with new ways to communicate a product’s features and benefits. We can create original and inspiring content that stands out from the crowd by employing synonyms and alternative phrases.

While a Amazon restricted keyword list may initially appear as a hindrance, it can ultimately result in a product description that is more engaging and effective, as well as A+ content.

Advantages of Complying with Amazon Restricted Keywords List

Selling on Amazon can be challenging, and the most common challenge Amazon sellers face is optimizing their product listings to appear on the result page. In addition, Amazon has a restricted keyword list that underlines words. That seller is not allowed to use it when optimizing their listing.

However, sellers can benefit from following a restricted keyword list. By doing so, sellers can prevent their listings from being suspended from Amazon’s marketplace and ensure they remain compliant. Safe listings often lead to better results, increasing revenue and sales.

How To Avoid Getting Caught On Amazon Product Listing Page

The Product Description section of the Amazon website is where you’ll find most information about your products. This is the place where customers make purchasing decisions. Amazon wants sellers to present a good product description to their customers, but it doesn’t mean sellers can lie or write false information about the features and specs of products. Amazon has an algorithm to detect spammy, irrelevant, and duplicate content.

Here are important considerations to avoid getting caught on the Amazon product listing page.

1. Don’t lie

Your product description doesn’t necessarily have to include every feature. However, you should also avoid misleading the customers. If you’re selling a vacuum cleaner, don’t portray it as an option to clean the cover without it being connected. Also, don’t say a book can cure cancer when you promote it.

2. Be specific

If listing an item for less than $100, you can go into more detail than offering a luxury product. For example, if you’re selling a mobile phone charger with a capacity of 10 amps, state that clearly. However, if you describe any software that is only available via download from the Internet.

3. Add Images

Images assist clients with seeing your item better. Clients who navigate will be bound to purchase. Therefore, ensure that you have plenty of relevant ideas.

4. Write Naturally

Don’t worry about spelling or grammar; Get straight to the point. Use short paragraphs and sentences. Stay away from jargon, abbreviations, and acronyms.

5. Remember Your Crowd

Learn about a typical customer attribute. For example, some people may prefer to read customer reviews before purchasing. Others may have concerns about the natural effects of their purchases.

6. Helpful Information

Provide helpful information and links so customers can find out more. Or on the other hand, add a video or sound byte that shows how the item works.

7. Include the Cost

This is one of the essential elements of your item, so make sure you display it uniquely. You can also specify the cost upfront.

8. Make Sure You Spell Things Correctly

Although it may sound obvious, many people fail to check their spelling. Errors such as misspelled words can often be corrected with spell check.

9. Keep It Short

Keep it brief. Your title and keyword tags delimit your product description. Try not to exceed these limits.

10. Get Feedback

Test your product description after writing it to get feedback. Before you ask, consider whether you’re comfortable with input from friends and family.

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