Amazon Brand Store: Everything You Need to Know
Everything You Need to Know About Amazon Brand Store
There are thousands of brands selling similar products on Amazon, and if you want your brand to stand out, you have to do something different. Amazon is an online storefront for brand stores. It’s a free tool that provides Amazon clippers and stickers to showcase your brand in a dedicated space like a traditional storefront. A brand store dealer with a unique shopping experience using pre-designed or customized templates.
Amazon Brand Store allows you to use engaging content and images on your brand and products, encouraging an emotional connection and positively influencing purchase decisions. It can be added as a shopping experience, a dedicated space for your brand within other marketplaces in just a few clicks.
Your brand store on Amazon is more than a place to put all your product detail pages – it can dramatically increase your growth and build brand loyalty with you and your customers. As other marketplaces like Amazon and Walmart reenter our e-commerce world, you will also have your Amazon Brand Store. Your Brand Store not only allows you to “own” a landing page on Amazon, but it also allows your brand to create a consistent experience across all of your marketplaces.
What is an Amazon Brand Store?
An Amazon brand store is a dedicated storefront for brands for a better shopping experience within the Amazon site.
Amazon’s Brand Store allows entrepreneurs to set up a free online store for their brand. To improve customer experience, sellers can experiment with custom layouts and predefined templates at a click of a button. Until recently, this option was restricted to 1P sellers and is now open to every 3P seller registered on Amazon’s Brand Registry. No, you do not need to promote your brand when creating a store for Amazon.
Who Can Create an Amazon Brand Store?
An Amazon brand store can be created by:
- Sellers (First Party) – Large distributors and direct manufacturers.
- Sellers (Third Party) – Usually small sellers who are carrying part (or all) of their catalog on Amazon and by agencies through their 1P/3P brand partners:
An Amazon store is only available to brand owners, agencies, and sellers to create a brand store. Those registered in the ABR (Amazon Brand Registry) program and who sell their products on Amazon. Amazon DSP sellers can also create stores. You can either build your brand store or hire an agency that already has experience in this area.
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Key Features of Amazon Brand Store
A Brand Store helps sellers on Amazon maintain their brand reputation. The largest and most famous market in the world. In other words, it gives your brand presence and greater visibility, giving your business the boost it needs to dominate your niche and stand out from competitors.
1. Customizable Design Template
A wide range of templates can be configured in the Brand Store, and various styles and features can be specified to make your brand stand out from the competition.
2. Curated Content
To enhance the shopping experience for customers, sellers can benefit from the powerful yet optional combination of text and multimedia content. You can showcase a specific collection, new release, highlight exclusive products, or announce an offer in the Amazon store.
3. Inbuilt Integration
In its way, Brand Store encourages vendors to sell their products through their pre-existing social media features, such as sharing buttons, which can be used in promotional campaigns such as sponsored brand ads. It can be integrated.
4. Multiple Pages
Do you have a wide range of products for your brand? Or a comprehensive list of products? No problem! You can create multiple pages to showcase your brand and products in Amazon’s store.
5. Easy as ABC
The store builder is DIY, easy and intuitive, so you can customize your content and make it engaging. The templates are easy to use and free too! And you don’t even need to know how to code or program.
Structure Of Amazon Store
Amazon brand stores are very flexible and fully customizable, so designing your brand is up to you. Amazon offers a blank template (where you can choose the image and content tiles) and three pre-defined templates (Where all you have to do is fill the tiles with content and bring your dream store to life).
There are three pre-defined templates depending on the product category.
1. Marquee: This template works great for showcasing a portion of your product offering. It has a separate space for attractive imagery, content, customer quotes, etc.
2. Showcase: Ideal for those who want a low-text, image-heavy Amazon store. This template has plenty of room for visual imagination and rich content.
3. Product Grid: Suitable for brands that want to showcase a wide selection of their products and their prices in a to-the-point manner.
What Are The Benefits Of Creating A Brand Store?
You are not chasing growth and planning to take your business to the next level. Then you make it on Amazon as a third-party seller. To make your products stand out in a crowded marketplace, you’ll need to explore different paid and free advertising types and probably invent your strategies.
The good news is that Amazon is far more supportive of third-party sellers. The tech giant invested $15 billion to develop 225 tools and services to help small and medium-sized businesses sell more effectively. With all these opportunities, it’s a battle worth fighting for new leads. Before we get into the intricacies of maximizing the returns from your brand store real estate, let’s look at the main benefits for your business.
1. Your Brand Gains Credibility
Think of the difference between buying things from a street cart and working in a store with window displays. Whose products would you trust? Similarly, Amazon Store lets you establish brand credibility. Customers are more likely to view you as a genuine brand selling authentic products rather than a reseller selling knockoffs.
2. All Your Products In One Place
An Amazon Store is great if your business has a lot of products on offer. You can organize them and give your customers an easy and seamless shopping experience. You also have a higher chance of customers buying more than one item because it’s all in one place, which leads to more sales.
3. Helps You Launch New Products
If you want to promote the launch of a new product, it will cost you a lot of money. Build your Amazon SEO rank straight out of the box. Still, there is no charge for the Brand Store, and it allows you to “advertise” your new products at no extra cost other than sponsored advertising. An added benefit is that you bring new products to your customer base.
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How to Set Up Your Amazon Brand Store?
As we mentioned earlier, creating an Amazon Storefront is easy and free. Let us tell you how to set up your Amazon brand store step by step.
Step 1: Set Up A Professional Seller Account
You should have created a ProfessionalSeller Account if you are not registered with Amazon. Amazon will verify the validity of your data, so you can complete everything correctly and ensure that all documents are in order. For a ProfessionalSeller Account, you’ll need the following information:
- Name and contact information
- Bank account number and bank routing number + chargeable credit card
- Government-Issued national id
- Tax information
- Phone number
Your identity will also be verified, for which you will need any government-issued ID card, a high-quality image of both the front and back of your ID, and your bank account details.
Amazon will need your credit card details, as you’ll be charged a monthly fee of $39.99 and a U.S. card for payment. The Bank account number will be taken.
Step 2: Apply for Amazon Brand Registry
Once your Amazon seller account is activated, the next step is to apply for Brand Registry.
The Amazon Brand Registry matters because it allows sellers to protect their brands. This suite of tools provides sellers with greater security while delivering a better brand experience for customers.
Step 3: Build Your Store and Layout
Once you’ve registered the band, log in to your Seller Central account and go to Stores > Manage Store.
- Click on “Create Store” and then choose your brand. If you sell more than one brand, you will receive a list of all brands eligible for store creation.
- Once you click Create Store, you are taken to the Store Builder, where you must enter your brand display name and logo. Once you have uploaded your logo image, click Next.
- Now you’re ready to create the homepage — the first thing your customers will see when they enter your store. Before choosing your favorite template, remember to add a meta description. This short text snippet will help you rank your Amazon store on Google search and give visitors a glimpse of your brand and products. Therefore, it should be engaging and informative.
Step 4: Build Your Store List
The next step is to build your store by adding pages, sections, images, and thumbnails for product listings. Spend some time getting to know each category. Think of it like designing a website for your company and paying close attention to every detail. A good user experience, for example, by making navigation simple.
E-commerce is about making purchases easy and convenient, so ensure your brand store is up to the task.
To create a subcategory page that customers can access from the homepage, use the “Add Page” button on the left side of the tab. Any of these four templates is your choice. You can also add more subpages to your existing subpages. “Home > Headphones > In-ear headphones” is an example.
Test out various tile options to determine which best represents your brand. You can preview your store on desktop and mobile devices at any point during the process.
Step 5: Content Tiles
Now add content tiles to all pages. These are the elements a consumer will deal with, such as labels, images, product grids, videos, image galleries, etc.
Step 6: Product Upload
Once you are satisfied with the layout of each page, you can start uploading your products to this store. It is simply a matter of copying and pasting the ASINs or UPCs.
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Step 7: Check, Review, and Publish
Of course, the last step is ensuring there are no errors. Here, you’ll also test your store’s navigation so that it’s easy to use and a delight for users. After all, this is done, you can submit your pages to be reviewed and published as soon as possible.
Measuring the Performance of Your Amazon Brand Store
The best thing about Brand Stores is that Amazon completes some of your work. In Stores, Insight is an optional feature that allows you to view all metrics for your brand store to determine its performance. The metrics you are given are as follows:
- Number Of Unique Daily Visitors
- Daily Thoughts
- Average Views Per Visitor
- Total Daily Sales
- Total Number Of Units Sold
- Total Number Of Orders Placed In The Store
- Average Selling Price Per Order
- Average Units Per Order
- Your Top-Performing Product Pages
- Your Top Sources And Tags Are Driving Traffic To Your Store
How to Maximize The Performance Of Your Amazon Brand Store?
So, you have a brand store, your products sell, and you get daily numbers and updates. How do you make sure everything is working well for you? How can you continue using it to get a better return on investment? Also, how to maximize the performance of your Amazon brand store? Consider the following important steps.
1. Keep Your Store Easy To Use
We cannot stress this enough: Easy to use and navigate. Even though your brand store is a great way to engage customers, you still need to bring them back after the order is confirmed.
You must balance being specific enough to entice customers and simple enough to make the buying process enjoyable and memorable.
2. Make Informed Decisions Using Metrics
A brand store owner has access to both store insights and brand analytics. You can use these tools to learn about your business’s strengths and weaknesses, such as a product category that isn’t selling well or a page that isn’t viewed enough times. This information can be put into practice.
3. Optimize Your Brand Store Content
Remember to use high-quality product images with Amazon Enhanced Brand Content to showcase your products. Proper product descriptions with suitable keywords improve visibility and highlight products’ key features and benefits.
You can also add lifestyle images, infographics, and comparison charts to enhance the shopping experience.
4. Cross-Promote Products
Showcase products related to your brand in the “Related Items” section. Provide product recommendations based on consumers’ browsing and purchasing patterns. Promote buying multiple products at once by offering discounts.
Conclusion
In conclusion, understanding the key aspects of an Amazon Brand Store is essential for the success of your Amazon online business. Amazon Brand Store offers sellers a powerful tool to showcase their products, enhance their brand identity, and improve sales. By better understanding the Amazon Brand Store’s various elements and best practices, sellers can optimize their store’s content, use enhanced product content, and drive traffic to increase sales.
