How to Make Amazon PPC Campaign Strategy
Pay-Per-Click, commonly known as PPC Campaigns, is the most trending advertisement method on Amazon FBA business. The PPC Campaign is also known as Sponsored Ads.
Amazon seller central features three types of PPC campaigns:
- Sponsored Products
- Sponsored Brands and
- Sponsored Ads Beta
The most popular among these three types is the Sponsored Products Ad Campaign which even non-branded products can opt for.
Amazon PPC Campaign Strategy
The PPC Campaign has two divisions, Automatic and Manual Campaigns, depending on the budget a seller wants to put into the advertisement. The major difference between the Manual and the Automatic Campaigns is the Keyword insertion. In the Automatic Campaign, you do not have to insert Keywords.
You just have to put the products, budget, bidding strategy option, start and end date, and here your Ad starts in a while. On the other hand, Manual Ads are Keyword Targeting and take keywords from you that the potential buyer would enter to search for the product. We have listed a few steps of how to make these PPC Ads. Follow the steps below to create your PPC Ads.
Steps to Create PPC Campaign on Amazon FBA
Step 1:
Go to Seller Central DashBoard and Click on the “Campaign Manager” under the “Advertising” Tab.
Step 2:
Click on the Create Campaign Tab and you will be redirected to the campaign page.
Step 3:
Click on the “Sponsored Products” Ad or else choose the other two options whichever fits your product type or need.
Step 4:
On the next page, you have to enter all the required details like daily budget, start date, end date, campaign name, and bidding strategy. The most important thing to choose is the campaign type i.e either Automatic or Manual.
Step 5:
The final step for the Manual Ads will be inserting Keywords. See the image below for reference.
Lastly, Click on the Launch Campaign, and viola! you have started the campaign!
It takes time for a new product to establish its reputation in the Amazon marketplace, for which PPC and other advertising are the most helpful ways. Our Amazon PPC Management Services are mainly available for new and established sellers. We specialize in both sponsored advertising and sponsored brand advertising creation.
Contact our Amazon expert consultant for your Amazon online business success.
